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05 February 14:08
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What's On is South Africa's leading entertainment website with detailed listings of leisure and lifestyle events in Durban, Cape Town and Johannesburg.   Click here to list your event for FREE.

Target Audience  
Our primary target market is urban males and females between the ages of 18 and 35 living in Cape Town, Durban and Johannesburg. Our visitors are typically affluent, with significant discretionary income that is spent on entertainment related purchases.


Usage Stats  
We currently have 30,000 unique visitors a month, generating over 120,000 page impressions. The site has shown strong growth since its launch, and we expect this to continue. Over 90% of our visitors come from SA.


Click here to download the rate card.

Advertising on What's On


What's On is one of South Africa's leading entertainment websites and provides a powerful and cost-effective platform for advertising to a national audience.

Choose your audience - highly targetted advertising
The structure of What' On allows for a highly targetted campaign. We can segment the audience both geographically and by lifestyle, depending on your requirements. So you can advertise just to Arts & Culture lovers in Johannesburg, or only Durbanites visiting the Outdoor & Leisure section of the website.

Tailored to your requirement
There are a number of different advertising opportunities, from traditional banner adverts, to priority listings, competitions and ads in our email newsletters. We're also more than happy to consider any non-standard advertising formats.

Newsletters
Two newsletters are sent out each week to a mailing list of approximately 48,000 subscribers. Our competition newsletter goes out every Tuesday and the Weekend Guide is sent out every Friday, and provides a quick snapshot of the weekend's must do events. Both offer a number of advertising opportunities.

Advertising rates:

728 x 90 Leaderboard Appears on the top of every page R320 cpm*
160 x 600 Skyscraper Appear on the right side of the index page R300 cpm*
468 x 60 Banner Appears in at the bottom of each event and multiple search results R250 cpm*
300 x 250 Banner Appears on the right side of the index page R320 cpm*
125 x 125 Banner Appears randomly on the site R1000 per month
650 x 150 Banner Appears below the main content of every page R300 cpm *
Email Newsletter Ads
468 x 60 Banner Weekend Guide email newsletter R2000 per insertion
125 x 125 Banner Weekend Guide & Competition email newsletters R 1000 per insertion
* Cost per thousand impressions

Please contact us for a customised quote for non-standard advertising campaigns.

For more information or to advertise please contact Quentin Strydom on 021 422 1746 or 082 407 9079 or email advertise@whatson.co.za.