Hirsch's, a name synonymous with service and brand excellence has taken the home appliance world by storm! An appliance repair man who unwittingly became an entrepreneur, Allan Hirsch and his wife Margaret started their family run appliance business in a tiny showroom in Umhlanga Rocks Drive, Durban, in 1979 with just R900 that they had saved.
Today Hirsch's has grown into a chain of mega appliance and home furnishing stores in KZN and Gauteng. Allan wants to top the R1 billion turnover milestone by 2012. The Hirsch's started off small, but built a strong base of customers over the years, first with repairs and second-hand repaired appliances and then into a fully fledged appliance retailer. Hirsch's is very much a family run business with all four members of the Hirsch family involved in day to day operations. Over the years, Margaret, the Managing Director of the company, has seen potential where most people see obstacles. When microwaves first hit the South African market, Margaret mastered the product, and saw an opportunity to provide an additional valuable service to customers. She started a Microwave cooking school, which ultimately led to Hirsch's publishing a very successful microwave cookbook which is still available in all stores today.
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