What's On
|  Johannesburg

Target Audience

Our primary target market is urban males and females between the ages of 25 and 45 living in urban areas in South Africa. Our visitors are typically affluent, with significant discretionary income that is spent on entertainment related purchases.

Usage Stats

We currently have over 75,000 unique visitors a month, generating nearly 300,000 page impressions and 1000,000 ad impressions. The site has shown strong growth since its launch, and we expect this to continue. Over 98% of our visitors come from SA.

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Advertising on What's On

What's On is a powerful and cost-effective platform for advertising to a national audience. With over 75,000 unique visitors a month, viewing nearly 300,000 pages, all looking for things to do, it's an audience you can't ignore.

There are a number of different advertising opportunities, from traditional banner adverts, to priority listings, competitions and ads in our email newsletters. We're also more than happy to consider any non-standard advertising campaigns.

Banner advertising

The structure of What' On allows for highly targeted advertising. We can segment the audience both geographically and by lifestyle, depending on your requirements. So you can advertise just to Arts & Culture lovers in Johannesburg, or only Durbanites visiting the Lifestyle section of the website.

For more information or to advertise please contact Wynand Smit: wynand@whatson.co.za or 082 784 8739.


Two newsletters are sent out each week to a mailing list of approximately 35,000 subscribers. Our competition newsletter goes out every Monday and the Weekend Guide is sent out every Thursday, and provides a quick snapshot of the weekend's must do events. Both offer a number of advertising opportunities.

Premium Content

You can also promote your venue, event or specials for as little as R500 p/m. Click here and we'll contact you with more information on our premium content.

For more information or to promote your event or venue please contact Wynand Smit: wynand@whatson.co.za or 082 784 8739.
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